Using video content has become the most powerful way to market a business. Here are some statistics to help back up this claim:
“Globally, video traffic will be 82 percent of all traffic (both business and consumer) by 2022, up from 75 percent in 2017.” (Cisco)
“85% of all internet users in the United States watched online video content monthly on any of their devices.” (Statista)
“Demand for Video Content is increasing: 54% of consumers want to see more video content from a brand or business they support.” (Hubspot)
“87% of marketing professionals use video as a marketing tool.” (Wyzowl)
Most businesses are looking for ways to grow their customer count and increase sales. The most effective way to do this in 2019, and into the next decade, is by using video. With video, brands have an outlet to get creative and showcase the specialities of their store or business.
Real marketing experts know that advertising is not just about getting the word out about your brand, but also about being aware of where a consumer’s attention is going. With video traffic being at an all time high, it’s evident that this is where to find their attention. Why not be using the tool that your customers use everyday?
Video content is used to both attract new customers and keep the loyal ones coming back. A video placed on a sales page raises the conversion rate for that product or service. The reason for this is that a video allows users to see the product or service in action. Videos show more detail and give greater explanations. Most of all, video allows the user to become immersed with the product before they’ve even purchased it. Seeing a product in action, being used, presented in an appealing way, users start to imagine themselves in the shoes of the actor and using the product themselves.
People want to be entertained; video is entertaining. YouTube claims that over a billion users are present on their platform (over one third of the internet); also claiming that over a billion hours are watched daily. (YouTube) YouTube isn’t just ads and promotions, the vast majority of YouTube videos are meant to entertain, to distract from daily life. People love to be entertained, that’s why YouTube has exploded with success over the years and Facebook video content is rapidly growing to meet them. Here’s a note: when you watch a TEDTalks video, take note that 75% of the video is a story before the speaker plugs their business or product. Stories get people’s attention.
It’s all about getting attention. If you can get the attention of your customers and audience, you have the ability to sell them your product. Why do people hate pushy sales people in the mall, but love watching Mike Lindell pitch his My Pillow product on informercials or Phil Swift with Flex Tape? Because Phil Swift knows how to get your attention and sell you his product.
It’s time for all businesses, whether a food cart or a global company, to start using video to promote themselves online. The barrier of entry using social media is already free and easy to access, use the best form of content you can while it’s growing. Every business hasn’t learned this truth yet, so the time to act is now.
If you are interested in using Video to grow your business, click here!